Teevision adds

I'm going to write about television adverts and explain the use of diegetic sound non diegetic sound and the other aspects that make the advertising good and effective for the audience. now I will analyse 5 adverts that have been released on British TV.

 

 

Burger King Angus XT MMM

 



the advert starts with diegetic sound of the customers in burger king then the diegetic sound of the actor "mmmm" becomes louder. as this happens the camera shot changes into a close up of the actor holding the burger. the camera cuts to a medium shot of for people in the elevator the diegetic sound of the "mmm" over powers the noise of the elevator and the people sighing.  they use non diegetic sound when the female actor picks up the phone and hears the mals voice continuing to "mmm" over the phone.

the "mmm" trough out of the clips tells the audience that the burger he bit into is very nice and they should buy it as it has a lasting effect. also because this advert is so ridiculous this last in the reader longer.

at the end the use of post synchronised sound of the narration is very effective as the voice had bass this sound was added in when they where editing the clip.

 

Persil garage band

 

 

 



in this persil advert there was a lot of parallel sound as the music played was pre-recorded and was placed on to the clip at the editing stage of creating this clip the was a little diegetic sound at the beginning and the narration at the end was very effective because the voice was very gentle and calm this would connect with there target audience as the mese en scene of little children getting muddy can be related to mums. also there was a lot of effects in this clip as the mud on the camera was placed in after the scenes where shot.

Go Ahead  Snack enlightenment

 

 

 for this clip there was diegetic sound at the begin (tennis ball hits ball) however it moves on to non diegetic sound when the birds are singing also it could be classified as post synchronised sound the music used to create a calm and collected mood. the editing of this was very fast as the narration of the man works well with the cutting of the shots. the use of the Chinese music was edited in afterwards the scenes were shot and done.

Citroen DS5 TV AD

 

 

 

the advert demonstrates sound trough out as it is mostly post synchronised sound as most of the sound was edited in later on in the production stage. the sound is also parrell sound as in the clip the orchestra players where playing their instruments along side the sound that was edited in later. later on the narration is placed into the clip like most advertiments in the media world and that is also non diegetic sound as it was placed in then clip after they shot the scenes. this has also have the companies logo and the theme song at the end to advertise and make sure that people know where to get the car form. this advert is effective in their use of sound and camera shots.

Yorkie shopping bags

 

 

 

the clip starts with non diegetic sounds of birds singing and then a introduction of intense music playing in the background however that is disturbed by the actors sigh and the music continues. the use of effects like the explosion of the fire is very comedic and eases the seriousness of the clip as most of us have been trough something similar. the use parallel sound when he kicks open the dor was used effectively. this clip ends with narration as most adverts do and the chocolate bar its self is edited into the clip with its logo and name.